"Gender Bias in Indian News Media" by Dr. Hari Krishna Bahera is a thought-provoking exploration of how Indian media, particularly regional Odia language media, portrays and shapes gender roles. Through an in-depth analysis of newspapers, radio, and television, this book examines the portrayal of women and men as news subjects, the prevalence of gender stereotypes in media narratives, and the occupational representation of genders.

By dissecting how news is selected, framed, and presented, Dr. Bahera highlights the media's powerful influence in moulding societal norms and attitudes. The book also critiques the media’s role as a societal watchdog, questioning its adherence to principles of fairness, accuracy, and balanced representation.

This study is a vital resource for students, scholars, journalists, and anyone interested in understanding the intersection of gender and media in Indian society.

Key Features:

Focused Analysis: A deep dive into gender representation in regional Odia language media.

Critical Perspectives: Examines the role of news media in shaping societal norms and attitudes.

Multimedia Scope: Covers newspapers, radio, and television to provide a holistic view.

Academic Insight: Authored by a seasoned scholar with expertise in media and gender studies.

Relevance for All: Ideal for students, researchers, journalists, and policymakers.

Bullets Points:

Explores the portrayal of women and men in Indian news media.

Analyzes the presence of gender stereotypes in media narratives.

Focuses on regional Odia language media across newspapers, radio, and television.

Challenges media’s role in ensuring fairness and balanced representation.

A must-read for understanding gender dynamics in journalism.